Virtual production refers to the process of integrating real-time computer-generated imagery (CGI) and other digital techniques with live-action filmmaking. It involves the use of cutting-edge technologies, including virtual reality (VR), augmented reality (AR), motion capture, and advanced computer graphics, to create immersive and realistic virtual environments. By blending physical and digital elements seamlessly, virtual production empowers filmmakers to visualize, plan, and execute complex scenes in ways previously unimaginable.

What is Virtual Production
LED Virtual Studio: Honda TV Commercial (MAXI Brazil)

Virtual production provides filmmakers with unprecedented creative control, enabling them to envision and refine their ideas in real time. Directors can interact with virtual sets and characters, adjust lighting and camera angles, and make instant modifications to achieve their desired vision.

Moreover, virtual production significantly streamlines the production pipeline, reducing costs and saving time. With the ability to capture live performances in a virtual environment, it eliminates the need for extensive post-production work. Directors and cinematographers can make on-set decisions, saving resources otherwise spent on re-shoots or costly VFX alterations.

Furthermore, virtual production enhances collaboration among various departments, such as production design, visual effects, and cinematography. By breaking down silos, team members can work together seamlessly, ensuring a cohesive and immersive final product. This collaboration also facilitates efficient problem-solving and fosters innovation in storytelling.

Virtual production finds its applications in a wide range of genres and formats, from big-budget blockbusters to independent films and even television series. Filmmakers can create breathtaking virtual worlds, transport characters to distant locations, or recreate historical events with astonishing accuracy. The technology also enables the integration of virtual characters or creatures seamlessly into live-action footage, enhancing storytelling possibilities and enabling more immersive narratives. Virtual production has also transformed pre-visualization processes, enabling filmmakers to accurately plan complex sequences beforehand. This not only saves time and resources during production but also enhances communication between the creative team, allowing for more efficient decision-making.

StarTracker Max Set and Forget
Mo-Sys StarTracker Max – Camera Tracking Solution

Camera tracking systems such as Mo-Sys StarTracker and motion / face capture technologies transmit live data to a real-time render engine such as the Unreal Engine – the video game engine that powers Fortnight – to create live VFX. This is a perfect example of the convergence of the entertainment industries, and as the quality of real-time video game graphics increases, so does the quality of real-time VFX, thereby further increasing the ability for real-time creative collaboration and innovative storytelling.

Virtual Production
Netflix Series ‘Dance Monsters‘ showing AR avatars driven by motion-capture

By merging physical and digital elements seamlessly, this technology is revolutionizing the way stories are visualized, planned, and executed. As the film industry embraces virtual production, we can expect a new era of limitless creativity, immersive storytelling, and awe-inspiring visual experiences.