Month: August 2023

Mo-Sys Expands Academy to APAC

Posted on by Stephen Gallagher

Mo-Sys Expands Academy to APAC – Mo-Sys Announce Partnership with Thairath TV, LG and EPIC Games to expand Academy to APAC

London, UK. Thursday 10th August 2023 – Mo-Sys, a world leading provider of virtual production solutions, today announced the opening of its virtual production academy in Asia Pacific (APAC). The academy will be located in Bangkok, Thailand, and will offer Mo-Sys’ unique range of hands-on, practical virtual production courses.

Established in 2021, Mo-Sys’ Virtual Production Academy was the first to provide hands-on practical virtual production training. The Academy specialises in courses based around small group activities designed to transfer knowledge and build confidence. The training has been carefully designed to help participants build the skills and experience they need to succeed in the growing field of virtual production.

Mo-Sys Academy LED Virtual Production Training
Mo-Sys Expands Academy to APAC

“The demand for skilled virtual production technicians is growing rapidly, and we are excited to expand our academy to APAC together with Thairath TV, LG and the support of Epic Games, where we will address the regional skills gap,” said Michael Geissler, CEO of Mo-Sys. “Our academy will provide participants with the knowledge and experience they need to be successful.”

Mo-Sys is partnering with Thairath TV and LG to deliver its training programs. Thairath TV is a leading Thai television broadcaster, and LG is a leading manufacturer of LED display technology. The new APAC Academy courses will be delivered from Thairath TV’s Palace Studio which will double as a permanent VP technology open house to showcase the very latest product developments.

Beginning early September 2023, the Academy APAC partnership will provide participants with best-in-class training together with access to state-of-the-art virtual production facilities and equipment.

A grand opening event will be held on 10th August 2023 at Thairath TV’s Palace Studio in Bangkok. This will feature demonstrations of virtual production technology, presentations from the industry’s leading experts and valuable networking opportunities.

“I am excited to announce the opening of our APAC Academy,” said Nok Yupapak Tawanna, Vice President, APAC Region for Mo-Sys. “The Academy will provide world-class VP training opportunities and I can’t thank our amazing partners Thairath TV, LG and Epic Games enough for their support.”

During the open event, Epic Games’ Unreal Engine Business Director, Bernt Kare Johannessen will provide insight about the Unreal product roadmap and introduce a User Summit. Sean Cho of LG Electronics will present the latest LED display technology for virtual production and introduce the company’s complete studio solutions for broadcast, cinematic and corporate VP and XR applications.

For more information visit www.mo-sys.com or email academy@mo-sys.com

Mo-Sys VP Pro XR to Power Virtual Production at Solent University

Posted on by Stephen Gallagher

Mo-Sys VP Pro XR LED Content Server Solution to Power State-of-the-art LED Virtual Production Facility at Solent University

Southampton, UK – 2nd August 2023 – Mo-Sys Engineering, a world leader in image robotics, virtual production and remote production solutions, today announced that its VP Pro XR LED Content Server Solution has been selected to power a state-of-the-art high-performance LED virtual production facility at Solent University in Southampton UK.

The new facility will be delivered by Mo-Sys partner CJP, who will be upgrading the existing studio space and integrating a new LED virtual studio. The news comes shortly after the University of Sunderland announced it has seen an increase in student numbers since it took delivery of its virtual studios which were also installed by CJP.

Solent University will utilise their new LED Volume to deliver film production courses. The new studio will comprise of a 10m x 3m LED wall and include a 4m x 2m Mimik lighting panel which will provide lighting and cinematic reflections. The solution will also utilise AOTO LED panels and Brompton video processors alongside Mo-Sys’ StarTracker Max camera tracking and Mo-Sys VP Pro XR.

Christopher Woolford, Technical Instructor at Solent University, commented: “Our aim is to give our students the best opportunities, and using the same techniques as in major film and television releases means we can prepare them for their chosen industry. The new virtual production facility supplied by CJP is going to open a whole raft of new opportunities for our students in highly sought after roles.”

Ken Pitts, Course Leader for CGI and VFX at Solent University, added: “The new virtual production facility is going to be a game-changer for our students. It will allow them to learn how to use the latest technology and techniques and give them the skills they need to succeed in the industry.”

Stephen Gallagher, Marketing Director at Mo-Sys, said: “Following on from their success at the University of Sunderland, and recently being appointed to the NWUPC, it is great to hear CJP have been chosen to deliver another complete LED virtual production studio for education. Not only are the CJP team a pleasure to deal with, but they are also incredibly knowledgeable having invested in developing their team with training from Mo-Sys Academy and others. Their knowledge, experience, and successful track record of delivering VP solutions in the UK education market is really impressive, so it is unsurprising so many universities are keen to speak with them.”

About Mo-Sys Engineering

Mo-Sys Engineering is a world leader in image robotics, virtual production and remote production solutions. The company’s products are used by leading broadcasters, filmmakers, and live event producers around the world. Mo-Sys is headquartered in the UK, with offices in the US, Europe, and Asia.

About CJP

CJP is a leading provider of virtual production solutions for the education sector. The company has installed virtual production facilities at a number of universities in the UK, including the University of Sunderland, Manchester Metropolitan University & the UCA Farnham.

Corporate Virtual Production

Posted on by Stephen Gallagher

What is Corporate Virtual Production

Corporate Virtual Production is a powerful tool which can be used by companies of all sizes, and of all industries to create more high-quality video content than ever before, at speed, with small teams and at a fraction of the equivalent traditional production costs.

It utilises In Camera Visual Effects (ICVFX), or what can also be referred to as Final Pixel shooting which aims to capture the final shot in-camera, and in doing so avoiding costly post-production effort. These techniques, also known as workflows, come from big budget Hollywood and broadcast VFX developments, where actors perform in front of a green or blue screen which can be automatically keyed out, and more recently LED technology to display virtual scenes.

As the technology and techniques have matured, businesses are now able to access it to shoot Corporate Virtual Production, in-house from their own office-based studio.

Corporate Virtual Production
Salesforce’s marketing team utilise virtual production to create more, for less.

Why should corporates consider Virtual Production

Companies are under huge pressure to create video content. This can be internal communications like presentations and announcements or lead generation and customer facing videos like training videos, new product introductions, advertising and social media.

Colgate LED Virtual Production
Colgate advertisement shot in LED Virtual Studio (MAXI Brazil)

In competitive markets and in the HD world of 2023, the viewer expects this to be high quality content, and they want lots of it. Video content is proven to be effective with up to 72% of consumers preferring video over text according to Hubspot Research. Other studies have revealed up to 85% of millennials purchase products after watching a video, and as many as 95% of B2B buyers report video played a crucial role in shaping their purchasing decision.

Salesforce’s marketing team have successfully utilised virtual production to create more, for less. They are now producing vast amounts of high-quality content quickly and with a small team from a central London office-based studio.

Corporate Virtual Production

95% of B2B buyers report video played a crucial role in shaping their purchasing decision (credit: Spiceworks)

Corporate Virtual Production

85% of millennials purchase product after watching a video (credit: Brightcove)

72% of consumers prefer video

72% of consumers prefer video over text (credit: Hubspot Research)

What benefits and opportunities can Virtual Production offer corporate users

Whether it’s for a website, customer portal or social media. Whether the viewer is an existing customer looking for a deeper understanding of your products and services, or a new client researching potential solutions. The demand for businesses to create video content has been established, but marketing teams have struggled to produce the desired volume of content, within the time available, and within their budget constraints. All too often, it becomes time consuming and quickly gets expensive to shoot great videos in multiple locations. This makes it difficult for small marketing teams and the risk is they settle for producing less video, in fewer environments.

Honda advert shot in an LED Volume
Honda advert shoot in an LED Volume (MAXI Brazil)

Corporate Virtual Production resets the status quo. It gives the marketing team freedom to experiment without piling up costs, to respond quickly to market conditions and shoot in multiple environments with smaller teams who can produce rich video content quickly, cost-effectively, and all without leaving the office.

What kind of Corporate Virtual Production systems exist

Corporate Virtual Production systems can be tailored to meet the needs of the business and the teams who’ll be using them. There is no one size fits all solution, and Mo-Sys’ experienced team of specialists can guide you to making the correct decisions.

Curved LED Wall for Virtual Production

Consider the impact if your teams could respond quickly to market conditions with rapid production of training videos, product introductions, social media and more.

How can Mo-Sys help your business access Virtual Production

If you have seen an opportunity for your business to efficiently create more video content, respond quickly to market condition and improve communications through Virtual Production, then reach out to Mo-Sys.

Mo-Sys is an award winning, world-renowned manufacturer of virtual production solutions & camera robotics for Film, TV & Broadcast and were the first to establish a Virtual Production Academy which uniquely focusses on hands-on practical VP training tailored to transfer knowledge and build confidence.

Learn more about Corporate Virtual Production, what systems exist, where to find training and how your business could benefit from the many creative advantages.

Download the Corporate Virtual Production brochure:

Download
Download the Corporate Virtual Production brochure