Salesforce spin-off utilises new, rapid and cost-effective Virtual Production workflow for corporate video content.
Morden Wolf is successfully shooting, editing and publishing high-quality corporate content quickly, with small teams and at a fraction of the traditional production costs from its central London office-based studio.
With the economy slowing, this ground-breaking approach is demonstrating how companies can produce more, for less, and that Virtual Production is no-longer the preserve of big budget Hollywood movies.
Led by company founder and ex-Salesforce Marketing Director Rob Chandler, the team at Morden Wolf is deliberately small. This plays to them being able to work quickly, in an uncomplicated environment which cleverly avoids the traditional pyramid of production costs that is created when using large teams and shooting in multiple locations with lots of service providers.
Instead, a dedicated team of between 3 and 5 handle pre-production planning, virtual environments, lighting and Mo-Sys StarTracker Studio. Recent productions include training videos, comedy shorts and ad content, shot quickly and delivered in multiple formats for all social media platforms.
Mo-Sys Marketing Director, Stephen Gallagher added: “Having left Salesforce frustrated with the longwinded and costly traditional methods of creating corporate video content, Rob has been on a mission to find a better way to create more, do it quickly and cost-effectively. Using Mo-Sys technology he has found the solution and perfected his craft”.
Rob had recognised how virtual production would revolutionise the way content is created. His experience with high tech companies like Microsoft, Epson, and Salesforce where any creative content was always prohibitively expensive and time consuming, with the only alternative seeming to be poorly produced web camera and smartphone content.
He immediately saw the potential of using the highly creative, flexible, and agile virtual production technology to produce any type of corporate content; demos, advertising, social media, announcements and even broadcast events.
Marketing directors now have even a bigger challenge. How do they maintain or even increase content production at a time where budgets are under pressure?
Rob Chandler, CEO and Founder of Morden Wolf said:
“The solution is simple and now highly accessible in cost and knowledge. Virtual Production allows you to shoot in a highly controlled basic studio, while the sets are all virtual. This means businesses can shoot within any style of branded virtual set or studio throughout a day; Demo’s from the office, announcements from reception, social posts from a forest. It’s so simple.”
Mo-Sys will join forces with Morden Wolf to host a corporate open day, where brand owners, advertising agencies and marketing teams can join us to learn more about this innovative VP workflow. Attendees are invited to register interest at firstname.lastname@example.org.