Salesforce use Virtual Production to create more video content, for less

As a recession looms and competitors shrink their budgets for marketing and internal communications, forward-looking businesses are gaining an advantage by utilising Virtual Production to reduce costs, while dramatically increasing their capacity to create engaging ads, training videos and corporate presentations, all in-house, and for a fraction of the cost with much smaller teams.

Mo-Sys StarTracker camera tracking

The marketing team at Salesforce has successfully utilised this lean, recession busting approach and has now fine-tuned the process as an independent studio using Mo-Sys technology. Now capable of producing outstanding content with a production team that has seen its number reduced from 35 to 5, and able to shoot inside a regular central London office space, this new-look production house is shooting, editing and publishing enormous volumes of content quickly and at a fraction of the cost.

Using digital filming foregrounds and backgrounds, they create locations on the computer instead of traveling, then VP filming techniques enable them to quickly switch from one location to the next. VP technologies have evolved and gotten so good that shooting in an office space can give good results depending on what you are trying to achieve.

Virtual Production has helped the film industry to film in worlds that do not exist, but this normally increased budgets rather than reducing them. With new technology and especially LED backgrounds, a lot of the filming complexity is gone, which brings VP in reach of non-Hollywood applications.

Green screen filming has been around for 83 years, but never made it into mainstream filming as it is difficult to merge virtual and real worlds in a believable way. While you can replace the green with a virtual background, even around fine hair in close ups, it becomes more challenging when shooting with reflective surfaces like glasses, water, or shiny skin.

What helps here are the new LED walls being used as live backgrounds and with a changing perspective as the camera moves. It is like filming with a real background. A big part of the lighting from the scene is already achieved and it can be filmed live rather than requiring postproduction.

Companies are under huge pressure to create content, and lots of it. Fuelled by changes in our viewing habits and the unprecedented growth of streamers and social media, pressure has been building on companies to adapt their marketing strategy, to embrace new formats and create more to meet this demand, or risk failing to attract and engage customers.

Marketing teams are now able to engage new customers, with more content than ever before, while also de-risking experimentation with this cost-effective and rapid Virtual Production.

Stephen Gallagher, Mo-Sys Marketing Director

Mo-Sys Marketing Director, Stephen Gallagher said:
“In-house marketing teams can create content at any location without leaving the office. So, imagine having the freedom to shoot in different cities, a flagship store, hospital, kitchen, up a mountain or on another planet without the need to book studio time, scout locations or travel. VP is such a powerful tool! For example, a clothing brand could respond in real-time to weather reports, switching their focus to shorts and t-shirts if it is sunny. And during a recession, brands can move rapidly into the void left by competitors scaling back – it’s like having an open goal to shoot at.”

Corporates looking to pair back their marketing budget as the economy contracts not only stand to miss out on the opportunity to expand their reach but also leave a gap for their competitors to exploit. Companies are already moving to seize the moment and have begun developing their own in-house VP studios to utilise this approach.

Virtual Production is no-longer the preserve of Hollywood or regarded as an exotic and costly means of producing content. It has been democratised and forward-thinking organisations are capitalising now.

Contact Mo-Sys to learn more about corporate Virtual Production solutions.

Developing next generation of creative talent

The continued growth of creative visualisation and production using Virtual Production depends on new talent coming into the industry. To help maintain that stream of new talent, Mo-Sys created its own Academy which provides small group, hands-on practical training from London and LA. Mo-Sys has also partnered with leading UK systems integrator CJP Broadcast Service Solutions who specialise in the design, system integration and on-going support of complete virtual studios throughout the UK education market.

Mo-Sys and CJP Broadcast at the University of Sunderland

CJP prides itself on providing innovative, professional solutions for a range of clients, including broadcasters, new media companies, business and education. Its staff have had full training via the Mo-Sys Academy and have gained industry-leading and valuable experience during a successful period of high-demand and growth which has seen CJP trusted to complete several major education projects. 

In a short space of time, CJP has built virtual production and augmented reality studios for a number of education institutions, including the University of the Creative Arts, University of Sunderland, Manchester Metropolitan University and many more. 

Each installation uses Mo-Sys StarTracker for precise camera tracking, whether in a green screen studio or an LED volume. Many also use Mo-Sys VP Pro XR software to provide a fully integrated, highly creative package. 

The University of the Creative Arts is a great example. CJP built a studio with a curved LED wall, 8m x 3m, together with a ceiling panel of 4.5m x 2m. They custom-made a curved lighting bar to match, to ensure a perfect blend between real and virtual elements. 

With Mo-Sys StarTracker providing precise location of the Blackmagic cameras, Mo-Sys VP Pro XR software sits natively as a plugin within Unreal Engine to create the virtual elements, across the whole of the high-resolution LED volume, in real time. 

CJP built a studio with a professional level of equipment and specifications, so students learn about the equipment that they will use throughout their careers, whether their ambitions are in broadcast, movies, marketing or gaming. 

NEW Course Dates Announced

We’re excited to announce a new, 2-day condensed course which will cover Green Screen and Camera Tracking.

Building upon the success of our Virtual Production Academy, we have today announced a new, condensed 2-day course which is set to cover Green Screen and Camera Tracking.

Mo-Sys’ Academy specialises in small group learning in a friendly environment. Spaces are therefore limited, and we anticipate exceptional demand for this hands-on training that will include a complete VP overview and real-time compositing.

  • Los Angeles: 26th – 27th June 2023 (2-day course)
  • Limited space available: $998, per person
  • Location: Mo-Sys’ LA Refinery
    11950 S La Cienega Blvd, Hawthorne, CA 90250, United States

Introducing Mo-Sys VP Pro 5.2

Mo-Sys is thrilled to introduce VP Pro 5.2, our latest release that coincides with the recent release of Unreal Engine 5.2.

During the 5.1 period, our focus was on enhancing VFX workflows and improving documentation. Our team has gained valuable insights from two recent major projects, which we have incorporated into our tools.

We are excited to unveil our new VP Pro Support site This comprehensive platform offers manuals, downloads and instructional videos covering the basics of VP Pro configuration. We will continue to update these through the 5.2 period.

We’re also looking forward to an early 5.3 release available for those wanting to try the Avalanche beta in the coming months. Please contact for more information.

Release notes:

  • VFX mode legacy keyer compositing fixes and improvements
  • New undistortion mathematics for improved reflections and refractions
  • Distortion ST Maps and all side-car metadata stored in EXRs in Movie Render Queue (VFX license)
  • Ability to easily render with / without distortion and to override overscan (VFX license)
  • Improved lens distortion support in Nuke (VFX license)
  • EDL pipeline for FBX tracking data (VFX license)
  • Automated conversion of high-speed StarTracker recordings to FBX (VFX license)
  • XR UX improvements and fixes (XR license)
  • Switchboard integration for XR stage management (BETA) (XR license)

To download VP Pro 5.2, please click here.

Mo-Sys and Bendac combine to show cutting edge VP technology at MPTS

Mo-Sys Engineering is partnering with creative technology specialists Bendac to showcase the very best of ICVFX, final pixel virtual production at the Media Production & Technology Show (stand J42, Olympia London, 10 – 11 May). The booth will feature Mo-Sys’ StarTracker Max in a demonstration of Cinematic XR Focus together with an impressive 8x3m Bendac LED wall along with ETC lighting provided by 3LR. 

LED virtual production at MPTS

Mo-Sys has become a standard in precision camera tracking, and the MPTS demonstration will feature the latest version of its StarTracker technology. StarTracker Max delivers real advantages over its predecessor, with a smaller and lighter on-camera unit making it much easier to use with Steadicam and handheld cameras. The new platform also provides even greater accuracy, and the software architecture has been designed to allow for new functionality in the future, including a web interface to be introduced shortly. 

At MPTS, as in so many real-world implementations, StarTracker Max will feed into Mo-Sys’ VP Pro XR, a powerful plugin that sits directly within Unreal Engine. Designed specifically for Broadcast and Cinematic content creation, this purpose-built toolset offers unique features, including Cinematic XR Focus and Multi-Camera Switching. Cinematic XR Focus allows cinematographers to pull focus between real and virtual objects, seamlessly and with intuitive operation using familiar focus controllers like Teradek or Preston. Visitors to the booth will also learn how Mo-Sys’ Cinematic XR Focus can be deployed to control moiré patterning, one of the biggest challenges for LED virtual production. 

“Virtual and augmented production is the hottest creative topic of the moment, and everyone at MPTS will want to see the leading edge of what can be achieved, practically and cost-effectively,” said Michael Geissler, CEO of Mo-Sys. “Through partnering with Bendac we are able to build a fully working studio on the show floor and let visitors see what can really be done in immersive, dynamic production, and how we at Mo-Sys are directly addressing the real creative issues, providing a powerful and complete solution.” 

Find Mo-Sys at MPTS on stand J42, and find full information on the company’s products and services here.

Virtual production democratization, unlocking community potential 

As a leading company in the media industry, Mo-Sys recognizes the importance of democratizing production through new technologies by lowering barriers of entry and providing access to valuable communities. 

FAME virtual production demonstration

At the Mo-Sys Academy, we’re proud to put ourselves out there, creating real opportunities for people not just to experience virtual production, but to see for themselves how exciting and immersive the creative possibilities really are. We want to spark their creativity, inspiring them to inspire the world with it. 

Recently, Mo-Sys Academy virtual production educator Eric Rigney collaborated with the First African Methodist Episcopal Church (FAME) in Los Angeles. With the help of FAME, their dining hall space was converted into a small greenscreen studio, and in one afternoon, we demonstrated to church members, young and old, how virtual production opens up possibilities they may have never otherwise imagined. 

We showcased just how liberating virtual production is by bringing an animated elephant into the space – not many had expected to see an elephant in a church auditorium in LA. The many small fingerprints left on the church’s television monitor screen demonstrated joyful evidence of how the younger children attempted to pet the virtual pachyderm. “Mama, did you see the elephant?” In one simple demo, that 3D elephant showed future media artists the power of augmented reality. 

Mo-Sys Academy VP Educator Eric Rigney

From there we transitioned the audience over to live real-time compositing. Student actors converted their makeshift green screen studio into Grand Central Station. We even placed an animated mannequin actor on to the virtual train station lobby floor, a shiny white robotic figure that breathed heavily in a creepy manner. Everyone in the room saw first-hand just how cool – and how accessible – virtual productions can be. 

The event showed parishioners just how quickly Mo-Sys tools like StarTracker and VP Pro Studio can be set up to create stunning results that might fire off some new ideas for engaging congregations with houses of worship, attracting the community’s youth. 

But the real value of the day was to enrich and excite the community. Sue Beidleman, chair of the FAME commission on scholarship, education and training said “It was clear that the audience was very interested in the presentation, and you did not disappoint. I saw that some audience members approached you even before the program began!” 

FAME’s Tsega Habte added “Our audience saw a skilled professional representing a technology platform most had never experienced. I am convinced that some of our lucky boys and girls are going to have such an opportunity for success that they will one day say, ‘If it was not for Mr Eric, where would I be now?’.” 

Education is always a good thing. Tapping into the power and potential of communities that typically have less access to tools and opportunities is valuable and important. By sharing with all communities what is achievable in their own backyard, we help unlock tomorrow’s creative leaders to share their talents with the world. We all win.